Dr Jacob Habgood, Head of Serous Games - Sumo Digital Limited

Jacob's early career was spent at the coal-face of game development working on PlayStation titles like Loaded, Hogs of War and Micro Machines at Gremlin and then Infogrames in Sheffield. In 2003 he took a career break to study for a Ph.D. in the psychology of learning at the Learning Sciences Research Institute at the University of Nottingham. Here he worked on a range of research projects related to game-based learning and wrote a popular hobbyist book on game development called "The Game Maker's Apprentice".

Jacob is now "Head of Serious Games" at Sumo Digital in Sheffield. Sumo are a mainstream console game development company with over 120 staff who make up the UK arm of the Foundation 9 Entertainment group. Sumo develop games like Superstars Tennis (PS3, Nintendo DS, PS2, and Xbox 360), Track and Field (Nintendo DS), TOCA Racing (PSP) and Outrun (PS2, Xbox) for large publishers like SEGA, Konami and Codemasters.